Oluwatoyin
Akindele
Corporate Communications & Marketing Manager with 8+ years building integrated campaigns and brand strategy across financial services and insurance — turning stakeholder trust into measurable growth.
Eight years of turning brand strategy into business results — across insurance, banking, and corporate communications.
Oluwatoyin develops and executes integrated marketing campaigns across SEO, PPC, social, email, and content — with a track record of increasing brand awareness, generating leads, and driving sales for two of Nigeria's most recognised financial brands, Allianz Nigeria and Union Bank.
Her current mandate at Allianz includes leading the integration of the Sanlam and Allianz brands following their merger — building unified messaging and stakeholder confidence through a high-stakes transition, while managing a marketing and communications team.
Strength areas span project management, reporting, stakeholder management, and community engagement, backed by strong leadership and communication skills.
A career built on brand trust
Two organisations, five roles, one consistent climb from execution to leadership.
- Leads and mentors a high-performing marketing and communications team, aligning collaboration and growth with organisational goals
- Drives the Sanlam–Allianz brand integration, ensuring unified identity and stakeholder confidence through the merger transition
- Develops and executes integrated marketing and corporate communication strategies to enhance visibility and support business objectives
- Oversees multi-channel campaign planning across digital, social, and traditional platforms
- Manages press, internal communications, and stakeholder engagement to protect brand image
- Analyses campaign performance and reports insights directly to senior leadership
- Optimised copy for SEO, improving organic search rankings and traffic
- Built the project management roadmap for a mobile app redesign, defining objectives, timelines, and milestones
- Project-managed the company's End-of-Year CSR donation drive
- Engaged influencers and managed campaigns to grow brand awareness and website traffic
- Partnered with HR to design and implement employee engagement initiatives
- Developed the bank's digital awareness strategy and selected media channels, networks, and placements (Google Ads, programmatic)
- Negotiated ad rates, placements, and agency discounts — saving revenue for the bank
- Owned SEO and PPC strategy, and managed the bank's official website and microsites
- Monitored key online marketing metrics and reported on campaign success
- Managed brand image and perception of the bank, internally and externally
- Supported CSR and sustainability goals, and led social media presence
- Planned and executed companywide events — branch launches, media parleys, influencer meet & greets, quarterly draws
- Served as primary media contact, managing journalist relationships and media monitoring
- Rotated across core departments to build foundational understanding of the bank's brand, products, and services
- Supported the maiden Union Bank Education Fair, Edu360, with 3,000+ participants
- Monitored corporate social accounts and leveraged community support to promote brands and products
- Supported marketing plans for product launches, PR, and exhibitions
- Facilitated design of websites and promotional material for strategic brand visibility
Awards & key accomplishments
A selection of the campaigns and honours behind the numbers above.
Academic foundation
Building the next brand
story starts with a conversation.
Open to senior marketing & corporate communications roles in Lagos and remote.